Japanese food are getting popular all over the world,
however, sushi served in many countries was mostly “pretended sushi”.
It is said that more than half of the Japanese restaurants in the world
are currently run by foreign owners.
Foreign chefs who have never eaten authentic sushi were serving it in their own way.
As Japanese cuisine has been added to Intangible Cultural Heritage List
and the number of tourists is on the increase,
people gradually pay attention to authentic sushi and Japanese cuisine.
Especially rich people want to eat “authentic” sushi at prestige restaurants,
so that “pretended sushi” no longer applies.
Therefore “authentic sushi chefs” are wanted by Japanese restaurants in the world.